BOLDIFY makes your hair look thicker and fuller for up to 48 hours. Get buildable coverage and a seamless finish in seconds!
BOLDIFY instantly covers your bald spots, thinning areas & widening parts.
With BOLDIFY, you can enjoy thick, full-looking hair whenever you want! Simply remove the applicator from the pocket-sized jar, add some powder, and apply directly to the hair where you desire enhancing. It's that simple!
The magic lies in the plant derived squalane — an emollient that provides a silky, smooth look to hair without a greasy finish. This creates beautiful, natural-looking fullness that lasts all day without worrying about slippage or mess!
BOLDIFY applies in seconds — and lasts all day & night.
BOLDIFY is the ultimate hair shadow powder! It locks tightly to follicles and covers the scalp for a full-bodied look that stays put until your next shampoo. It’s great for:
Looking your best has never been this easy!
BOLDIFY binds to existing hair to provide a seamless “real hair” finish while being gentle on all hair and scalp types.
Choose from black, dark brown, or white to make sure it blends seamlessly — no matter your shade.
BOLDIFY helps your hair achieve its full potential.
BOLDIFY is faster, easier, more affordable, more flexible, and far less risky.
Our gentle ingredients are rigorously tested. They won’t clog pores and they’re safe for daily use.
Our products are PETA-certified and never tested on animals. We also won the 2023 Women’s Health Hair Award!
With 3 of the most common colors to choose from - black, dark brown, and white, you're sure to find the perfect color for your hair.
It only takes a few seconds!
Remove the applicator.
Dab some powder on.
Apply directly to your hair.
We are a proud community of hair stylists, professionals, students, parents, friends that believe true beauty extends beyond the products we create. That's why we established BOLD ACTS, a philanthropy program rooted in growth and embodies our commitment to making a positive impact on our company, community, and the beauty industry as a whole.
ACTS represents Action, Community, Time, and Support—the pillars of our program that drive our efforts to create a higher standard for beauty brands.
Try BOLDIFY risk-free and if you don’t love it, we’ll fix it.
If for any reason you’re not 100% satisfied with BOLDIFY, we’ll give you your money back — no need to return the product!
People for the Ethical Treatment of Animals (PETA) certified BOLDIFY Hairline Powder as cruelty free.
Free shipping on qualifying offers only.
We control every step of the process to ensure a safe and high-quality product.
They’re real humans, they’re quick, and they actually like talking to you.
Our mission is to help millions of people feel fantastic about their hair.